I do know a bit or two about marketing.
But this one – seen in a London Underground train car – baffled me yesterday:
A company, British Airways, whose livelihood depends on people flying using this airline says:
I am all for supporting your team, but at all cost? I am sure BA will be ok and will be flying plenty of people around during the Olympics, but still…
Or maybe the purpose of this advertisement is another: get people talking about the airline? Darn it! I just fell for it.
Considering also that the majority of people traveling on the London Underground are probably not supporting Team GB but other teams, this is an interesting choice of words. Shall I fly if I don’t support Team GB?
I don’t want to read too much into it, but given the location of the advertisement (London Underground) that is frequented by a very international group of “locals” and travelers in one of the most international cities in the world, I find this an odd choice for British Airways.
I also find the suggestion “watch the Olympics on TV” a little sad… but that’s besides the point… (for those of you outside London, you need to know that there are many Olympic events that can be attended without tickets and there are several public viewing parks throughout London where you can watch the events on big screens – so why stay at home?).
This ad got me talking, maybe that was the goal. I certainly will be looking at advertising in the London Underground more closely now.
Happy flying… or… staying at home! 🙂