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My personal brand – how do I find it?

I have seen a lot of discussions and workshops recently on building your personal brand. None of them have been clear to me on what building your personal brand really means. And none of them have given me any tools on how to build my brand.

In an attempt to figure out what we need to do to understand our brand, I am going to explore three questions that should help us understand what we stand for and therefore what we value. This will become our personal brand.

  1. What are your core values?
  2. How do you want to be known?
  3. How do you want to live every day?

Read how I explore these questions in my original post: Three steps in understanding and building your personal brand